Background
Digital innovations such as big data and analytics, cloud and mobile solutions, social media, and the Internet of Things are changing the dynamics of competition across industries. Business leaders know they must transform their organizations in response, but they do not know how. Having the right technologies in place is important, but not sufficient. The full benefits of digital transformation can only be realized through a clear understanding of digital technologies, a visionary digital strategy, appropriate organizational change, and extensive capability building. We have designed the Digital Marketing syllabus to cover the aspects of Internet, Social Media and Mobile Marketing that we think are most relevant to the marketing mix for ‘Business to Business’ (B2B), ‘Business to Consumer’ (B2C) and ‘Not-for- Profit’ marketing, communications and PR. The training encompasses the channels, platforms and techniques covered over the intensive 4-day training course should be at the core of any general marketing plan and form the foundation for digital marketing activity, whether in-house or outsourced to third party agencies and consultants. The American Academy certified tutors will work hard to share their experience and expertise in the time available, giving participants that a general overview of each aspect of Digital Marketing and sharing techniques and strategies that the participants can implement effectively for business growth and development of business.
Objectives
After the completion of the training, participants are expected to have the digital business transformation insights and capabilities such as:
- Develop digital marketing strategy that leverages organization competitive advantage and preserves it for the future
- Adapt the structures and processes of the organization to take advantage of digital marketing opportunities and reduce digital threats
- Recognize new digital marketing technologies that will impact partipants’ business organizations
- Identify new products and markets that can be accessed
- through digital marketing technologies
- Roll out the capability development process to support
- the digital marketing change in the participants’ organizations
Contents
- Overview Of Digital Marketing
- Briefings (Online Payments, Disability Web Access, Surveys & Forms, Affiliate & Voucher Marketing, Crowdsourcing)
- Web Marketing
- Search Engine Optimisation (SEO)
- Online Advertising
- Social Media Marketing (Facebook & Linkedin)
- Mastering Google (AdWords Advertising, Analytics & Applications)
- Micro Blogging – Twitter
- Copy Writing For The Web, Social Media & Mobiles
- Mobile Marketing
- Email Marketing
- Video & Audio (Podcasting) Marketing
- Strategic & Action Planning
- Presentations & Review
- Case Study Presentations
Target Audience
The Digital Business Transformation training and certification by International Board of Standards is designed for business and marketing leaders and senior managers from all business areas, such as marketing, operations, IT, and strategy, who wish to develop a strategic roadmap for digital business transformation in their organizations.
Method :
Metode pelatihan online dapat dilakukan dengan dua metode dimana Peserta dapat memilih metode yang sesuai. Metode tersebut adalah :
- Metode Peserta Belajar Online Mandiri (Asinkron) yaitu:
- Peserta mendownload materi pelatihan (dalam bentuk file PPT/PDF/video) dan belajar mandiri dengan waktu belajar diatur sendiri oleh peserta.
- Masa aktif tayang setiap materi pelatihan 4 minggu dengan disediakan konsultasi maks 4 jam online dihitung sejak materi mulai ditayangkan.
- Apabila diperlukan peserta dapat diskusi atau konsultasi terkait dengan materi yang akan difasilitasi oleh konsultan/trainer dari PT Expertindo melalui berbagai media seperti Google Meet, Hang Out, Zoom, Team link, atau WhatsApp sesuai dengan kesepakatan.
- Tersedia paket harga khusus jika ada beberapa orang mendaftar untuk training yang sama dan dari perusahaan yang sama
- Metode Live Online Training (Sinkron) yaitu:
- Instruktur mengajar secara LIVE dengan durasi 4 jam perhari selama 2 hari secara terjadwal
- Media Live training dapat menggunakan Google Meet, Hang Out, Zoom atau Team link.
- Tersedia harga khusus jika training yang sama diikuti oleh beberapa peserta dari perusahaan yang sama
Investment dan Facilities
- Course Fee Rp 2.9000
- Modul online training
- Certificate training Hardcopy dan atau Softcopy
Lead Instructor
Andika Bayu Saputra,S.Kom.,M.Kom
Dipercaya sebagai Manager disalah satu perushaan IT dijogjakarta dari tahun 2010 – 2013. saat itu juga lanjut kuliah mengambil gelar master di program pasca sarjana Magister Teknik Informatika FTI UII lulus tahun 2013 dengan predikat Memuaskan. Menjadi consultant IT bagi beberapa client yang membutuhkan jasa pembuatan sistem informasi manajemen. selain fokus pada pengembangan software house (perusahaan yang bergerak di bidang IT Developer) juga diberikan amanah sebagai dosen di salah satu kampus dijogjakarta hingga saat ini. Beberapa kali diminta untuk mengisi pelatihan dibidang IT.
