CMA Certified Marketing Analyst  ™

*International Certification by American Academy*

Available Online Belajar Mandiri (Asinkron) atau Real Time dengan Live Training (Sinkron)

27 April – 1 Mei 2020│ 4 – 8 Mei 2020│11 – 15 Mei 2020│18 – 22 Mei 2020│2 – 5 Juni 2020│8 – 12 Juni 2020│15 – 19 Juni 2020│22 – 26 Juni 2020│29 Juni – 3  Juli 2020│6 – 10 Juli 2020│13 – 17 Juli 2020│20 – 21 Juli 2020│27 -31 Juli 2020│3 – 7 Agustus 2020│10 – 14 Agustus 2020│24 – 28 Agustus 2020│31 Agustus – 4 September 2020│7 -11 September 2020│14 – 18 September 2020│21 – 25 September 2020│28 Sept – 2 Oktober 2020│5 – 9 Oktober 2020│12 – 16 Oktober 2020│19 – 23 Oktober 2020│2 – 6 November 2020│9 -13 November 2020│16 -20 November 2020│23 -27 November 2020│30 Nov – 4 Desember 2020│7 – 11 Desember 2020│14 – 18 Desember 2020

Pelatihan Rp 6.900.000 per peserta

Untuk Ujian $500 USD

Background

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Participants  gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

Objectives

By the end of the course the Business Analyst will be able to:

1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
2. Learn how to recognize situations that require market research
3. Gain an understanding of the research designs that could be used to address specific business issues
4. Broaden Participants  understanding of critical research techniques and good research practices
5. Develop practical skills that participants  can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

Contents

Module 1 – Perspectives on Strategy

Module 2 – Consumer Behavior

Module 3 – Consumer and Market Analysis

Module 4 – Strategizing- planning and processes

Module 5 – The Basic of Market Research

Module 6 – Designing a Research Project: The Tools of Market Research

Module 7 – Cases

Method :

Metode pelatihan  online dapat dilakukan dengan dua metode dimana Peserta dapat memilih  metode yang sesuai. Metode tersebut adalah :

1. Metode Peserta Belajar Online Mandiri  (Asinkron) yaitu:

• Peserta mendownload materi pelatihan (dalam bentuk file PPT/PDF/video) dan belajar mandiri dengan waktu belajar diatur sendiri oleh peserta.
• Masa aktif tayang setiap materi pelatihan 4 minggu dengan disediakan konsultasi maks 4 jam online dihitung sejak materi mulai ditayangkan.
• Apabila diperlukan peserta dapat diskusi atau konsultasi terkait dengan materi yang akan difasilitasi  oleh konsultan/trainer dari PT Expertindo melalui berbagai media seperti Google Meet, Hang Out, Zoom, Team link, atau WhatsApp sesuai dengan kesepakatan.
• Tersedia paket harga khusus jika ada beberapa orang mendaftar untuk training yang sama dan dari perusahaan yang sama

1. Metode Live Online Training (Sinkron)   yaitu:

• Instruktur mengajar secara LIVE dengan durasi 4 jam perhari selama 4 hari secara terjadwal dan jika mengikuti ujian sertifikasi akan dilaksanakan hari ke 5/optional.
• Media Live training dapat menggunakan Google Meet, Hang Out, Zoom atau Team link.
• Tersedia harga khusus jika training yang sama diikuti oleh beberapa peserta dari perusahaan yang sama

Investment dan Facilities

• Online training Rp 6.900.000,-
• Durasi 5 hari : 4 jam per hari dan hari ke 5 untuk ujian
• Jika melanjutkan sertifikasi ada tambahan biaya pembelian voucer ujian senilai $500 dengan kurs dollar hari ini dan dilaksanakan pada tanggal setelah training.
• Modul online training, try out online, dan ujian online
• Cerificate
• Syarat Ujian: Melampirkan CV dan Mengisi Form AA yang disertai Scan KTP
• International Certification (if the participants pass the exam)

Lead Instructor

1. Budi Setyanta,S.E.,M.M

Lulusan S1 Program Manajemen Fakultas Ekonomi dan Bisnis Universitas Gadjah Mada dan S2 Program Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret. Berpengalaman sebagai praktisi akademisi dan konsultan UMKM di Bidang Consumer Behavior, Marketing, CSR, Organizational Behaviour, Human Resources Strategic, Marketing Public Relation, Client Service and Customer Satisfaction, Communication & Public Speaking dan aktif sebagai pemateri seminar dan workshop pada bidang minat tersebut. Penghargaan sebagai praktisi antara lain dari Top Brand Platinum dari Frontier Consulting Group dan Majalah Marketing, Satria Brand Award, Excellent Brand Award, dan berbagai penghargaan lainnya. Pengalaman di bidang konsultansi, sebagai independent consultant khususnya di bidang Marketing Research dan Marketing Management serta Customer Satisfaction di PT. Mustika Hongganata, BMT Safina, Sekolah Islam Terpadu De Vastu dll. Sebagai co-founder Cleopatra Production, yang merupakan Event Organizer pada bidang musik dan outdor activity.

1. Dr. Yunita Anggarini, M.Si

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